REALSEC, A well established company in Latin America. Interview: Jesús Rodriguez, REALSEC President and CEO
1. What role does the Latin American market play in REALSEC’s strategy and what growth was made there last year?
Latin America has a very important role in REALSEC’s business development. Since we began 6 years ago until today, we have gained the confidence within our market in several different countries due largely to the success our products and solutions have had there; resulting in more than 200 clients, an extensive network of partners, and offices in Mexico City.
In terms of our plans for expansion, in 2012 the focus was on countries where we were not present; such as Panama, Ecuador or Argentina. At the same time we continue to strengthen our business in the countries where we are currently well established; such as Mexico, Peru, Colombia, Chile and Venezuela
2. What is REALSEC’s strategy for Spain and Latin America this year?
Following our Strategic Plan outlined for 2010-2015; in Latin America, we will continue to enhance and consolidate our business in the countries where we have a larger representation as there is still a long road ahead. Also, we will continue to work towards achieving a stronger market presence in countries where we are still not well established, and at the same time begin development in Central America and the Caribbean where REALSEC has clearly identified business opportunities.
Regarding Spain, our potential business in the overseas market coupled with the current economic situation in Spain has lead us to focus, basically, on maintaining our position and to take advantage of the few opportunities that the Spanish market offers at this time.
3. What is the status of the European Union’s regulation on the interoperability of the Digital Signature, when will it be ready?
In recent years, there have been many initiatives and efforts among the countries in the European Union to move towards Digital Signature interoperability.
At this time, the European Union has resumed the task by elaborating a draft that will establish the situation prior to development of a formal Regulation, which will serve as a community directive and is expected to go into effect at the end of this year or at the beginning of the year 2014.
4. What are the benefits of this Regulation?
The benefits that will be provided by the implementation of the Regulation will be varied; although from my point of view, the main benefit will be to boost the use of a Common European Digital Signature which will remove legislative barriers among EU members. This will help to improve and streamline certain processes and reduce the cost for Governments, administrations, businesses and citizens of EU countries.
5. Recently the Commission for Standardization and Control of Peru, INDECOPI, approved CryptoSign Server CSP. What has that meant to REALSEC?
I think that the approval of our integrated Digital signature platform by INDECOPI; as the regulating body for certification and standardization of Peru, is recognition to the quality of our technology; result of normalization and certification processes observed by REALSEC in the development of their products.
While REALSEC can boast diverse product approvals in several other countries in Latin American; for me, personally; it always brings satisfaction when a new approval is received regardless of the business opportunities that it represents.
6. REALSEC has new offices in Madrid. Knowing the current economic situation, why now?
Indeed, last January we moved our offices from Calle Orense to Calle Infanta Mercedes 90. The reason for this change is due, on one hand, to the need to improve our infrastructure and, on the other, to the need for more space.
Regardless of the situation in Spain, our growth in foreign markets; as well as generate employment and investment in the market, has forced us to make the move. Just as it has also caused a growth in Spain since our R&D+I headquarters are here in Spain.
7. How is REALSEC currently divided among Latin American and Spain?
According to the results from 2012, 64% of REALSEC’s revenue came from the Latin American market. The rest of the earnings correspond to: 9% from the US, 20% from Spain, and the rest from Europe and other countries
8. What are the strategy and objectives for this year?
As I said earlier, REALSEC has a five year Strategic Plan (2010-2015) and our goal for the end of the present year 2013 is to reach our objectives that we have committed to; from positioning our business as well as revenue
9. Would you like to add anything?
I would simply add that REALSEC is a Spanish company that, in spite of the crisis in Spain, looks at the future with optimism and that from its beginnings has invested 100% of its profits in international development and R&D+I, in order to develop our business plan and be forerunners in our security technologies specializations being the area of encryption and digital signature.
REALSEC President and CEO